Published in Scientific Papers. Series A. Agronomy, Vol. LXI, Issue 1
Written by Sandra SCHWÖDT, Gudrun OBERSTEINER
The paper aims to present the development of tailor-made measures to reduce food waste at household level based on findings of a large-scale household questionnaire conducted in Austria between March to April 2017. Through a cluster analysis of the results it was possible to divide consumers that are to a full or large extent responsible for shopping and cooking at home into four different groups (Eager avoiders, Uninformed but eager, Informed but uninterested, Uninformed Squanderers). Although there can be found large differences among these groups when it comes to attitude, knowledge, food waste prevention behaviours as well as behaviours that might lead to increased food losses, it was not possible to find great differences among the consumer groups when asked about the kind and frequency of materials they want to receive in order to prevent food waste at home. Based on that findings first aid boxes for food have been developed and distributed to 2000 households.
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